91Ƶ

Skip to main content
  • Heart Attack and Stroke Symptoms
  • Volunteer
91Ƶ heart and torch logo
91Ƶ
  • Close Menu

    Trending Search

    • find my cpr card
    • bls
    • ecard
    • acls
    • pals
  • 91Ƶ
  • Health Topics
  • Professionals
  • Get Involved
  • Ways to Give
  • About Us
  • Learn CPR
  • In Your Community
  • Heart Attack and Stroke Symptoms
  • Volunteer
  1. Home
  2. Around the AHA
  3. Supporting heart health, one dish at a time

Supporting heart health, one dish at a time

The latest edition of the 91Ƶ's oldest cookbook was released in late 2024, to mark the association's Centennial year. (Photo by Zack Rogers)
The latest edition of the 91Ƶ's oldest cookbook was released in late 2024, to mark the association's Centennial year. (Photo by Zack Rogers)

More than 50 years ago, a health-minded home cook might have given Sweet-and-Sour Tongue or Cold Salmon Mousse a try, topped off with Baked Prune Whip for dessert. That cook would have been relying on The 91Ƶ Cookbook to help keep her family healthy.

In the half-century since, the cookbook — now in its 10th edition — has evolved with the times. Today, the family chef might whip up Air Fryer Fish Sticks or Sheet Pan Chicken, Sweet Potatoes and Green Beans, finish with Carrot Cake Mini Cupcakes and, because it's March, tip a glass of Mojito Mocktail to salute National Nutrition Month.

Nutrition Month, sponsored by the Academy of Nutrition and Dietetics, and The New 91Ƶ Cookbook share a vital public mission: to promote healthy eating and informed food choices. The cookbook's latest edition, released last year to mark the AHA Centennial, features over 800 recipes that support heart (and brain) health.

Mission: Prevention

Preventing heart disease has always been a priority of the 91Ƶ, noted as far back as in its founding documents in 1924. In the 1960s, the AHA published some of its first  advising people to eat less saturated fat as a way to prevent heart disease.

By the early 1970s, the public was beginning to get the message that healthy eating mattered. But there were almost no cookbooks to help the home cook prepare healthy meals. Dr. Campbell Moses, then the AHA's medical director, saw an opportunity to help consumers make the dietary changes the association was promoting, including avoiding harmful fats.

Under Moses' leadership, the AHA introduced its first cookbook, with over 400 recipes, to the public in 1973. The goal was to provide a trusted resource for Americans to follow a heart‐healthy, and enjoyable, diet.

It was the vision of Dr. Campbell Moses (left), AHA medical director from 1967 to 1973, to create the AHA's first cookbook. Mary Winston (far right), AHA nutritionist from 1969 to 2001, was a consultant for the first edition and continued to lend her expertise to five editions that followed. (91Ƶ archives)
It was the vision of Dr. Campbell Moses (left), AHA medical director from 1967 to 1973, to create the AHA's first cookbook. Mary Winston (far right), AHA nutritionist from 1969 to 2001, was a consultant for the first edition and continued to lend her expertise to five editions that followed. (91Ƶ archives)

"This is not a diet book. It is a cookbook — a fun book for people who like to cook and eat, whether they are young or old, living alone or in a family group, pursuing a career or busily involved in keeping a home," Moses wrote in the cookbook's foreword.

"Dietary intake of fat is only one of the factors linked with catastrophic rise in heart and blood vessel disease. But it is one factor that we ourselves can do something about," Moses wrote.

Recipes in the first edition, referred to as a "fat-controlled cookbook," aligned with the association's dietary guidelines to cut down on saturated fats, replacing them with unsaturated fats. Thousands of recipes came from kitchens across the country, submitted by the AHA and its affiliates' volunteers and staff as well as doctors, dietitians and other friends of the AHA.

Two AHA nutritionists — Mary Winston, Ed.D., R.D., and Ruthe Eshleman Ph.D. — directed the recipes' selection and testing. Eshleman described the collection as a "happy blending of good taste and good health."

Actors Tony Randall (left) and Bill Bixby help promote AHA's first cookbook to the public. (91Ƶ archives)
Actors Tony Randall (left) and Bill Bixby help promote AHA's first cookbook to the public. (91Ƶ archives)

That first cookbook, published by David McKay Company, cost $7.95 retail, and its in the September 1973 issue of the AHA journal Circulation Research. With nearly 450 pages and a bright red cover, the book was nicknamed "Big Red."

From 1975 through 1991, four more editions were released. Penguin Random House took over as publisher beginning with Big Red's fifth edition and continues as publisher today.

"We are proud to partner with such a respected health brand and continue the profound legacy of this cookbook by publishing its 10th edition," said Donna Loffredo, executive editor of Rodale Books, Penguin Random House.

Forward with the times

In 1998, Big Red's sixth (25th anniversary) edition had a significant makeover. As a result of a 1990 federal law requiring retail food labels to list essential nutrient contents, the nutritional makeup of recipes could be more easily determined. This allowed cookbook editors to expand each recipe's nutritional analysis to include fiber and sodium.

The sixth edition also featured the most recipes so far in the cookbook's history, with more than 600. They included new, easy-to-find fat-free and low-fat foods — most of them products that were unheard of in 1991, the year of the previous edition.

Another big change: using professional recipe developers to create and test recipes. Carol Ritchie was one of a handful of culinary experts to provide recipes for that edition.

Carol Ritchie has contributed mouthwatering recipes to five of the cookbook's 10 editions. Some of her more recent recipes include Air Fryer Mushroom Pizza, Cuban Black Beans, Indonesian Chicken Curry, Louisiana Gumbo and Mexican Street Corn. (Photo by Kurt Ritchie)
Carol Ritchie has contributed mouthwatering recipes to five of the cookbook's 10 editions. Some of her more recent recipes include Air Fryer Mushroom Pizza, Cuban Black Beans, Indonesian Chicken Curry, Louisiana Gumbo and Mexican Street Corn. (Photo by Kurt Ritchie)

"The types of recipes I've created for Big Red over the past 25 years reflect the popularity of foods of the time, current cooking trends and what people want to eat, all with a healthy spin," said Ritchie, whose cookbook contributions have continued through the newest edition.

"I love the Centennial edition because it includes more culturally diverse recipes than ever before."

What's new now

The latest edition includes 100 new and 100 refreshed recipes that offer modern flavor profiles plus more family favorites, cultural cuisines and culinary prefer­ences. The Centennial edition also covers the use of popular cooking appliances such as air fryers, slow cookers and multiuse pressure cookers.

New recipes include:

  • Air Fryer Chicken and Cheese Taquitos
  • Beef Empanadas
  • Bibimbap
  • Black-Eyed Pea Salad
  • Carne Asada Tampiqueña
  • Chicken Pad Thai
  • Chicken Tikka Masala
  • Cucumber Line Agua Fresca
  • Huevos Rancheros
  • Lebanese Savory Oatmeal Bowls
  • Seared Jerk Tilapia with Broiled Asparagus
  • Tofu Bahn Mi Bowls

The newest edition also features:

  • Fruit and vegetable storage guides
  • Menu planning
  • Grocery shopping strategies
  • A pantry list for stocking a healthy kitchen
  • Guidance on reading ingredients lists, Nutrition Facts labels and key words on food packaging
  • AHA dietary recommendations
  • Life's Essential 8™, the AHA's checklist for lifelong good health
  • Warning signs for heart attack and stroke

About 15% of Big Red's first-edition recipes have been included in all 10 editions. Classic, original favorites like Chicken Curry in a Hurry and Chicken Pot Pie have stood the test of time, with minor updates. Other first-edition recipes had a limited shelf life, including Aspic Canapés, Herbed Rabbit in Wine Sauce and gelatin ring recipes such as Molded Waldorf Salad and Seasoned Rice Ring.

The AHA's flagship cookbook has been in continuous print for more than five decades and has sold over 3 million copies. (Photo by Zack Rogers)
The AHA's flagship cookbook has been in continuous print for more than five decades and has sold over 3 million copies. (Photo by Zack Rogers)

While focused on low-fat recipes, the first Big Red didn't attempt to include low-sodium dishes. Some recipes called for salty ingredients like packaged herb stuffing, or sugary ingredients such as frozen lemonade concentrate.

But recipes in later editions reflected the march of science and of AHA dietary recommendations, with the newest cookbook limiting saturated fats, sodium and added sugars. Recent editions also have featured a variety of produce, legumes and whole grains not found in the first edition, including kale, jicama, okra, Swiss chard, edamame, lentils, whole-wheat pasta and whole-grain bread, quinoa, barley and bulgur.

Meeting public needs

In today's edition of Big Red, quantities of 12 nutrients plus calories and dietary exchanges are listed next to each recipe. Added sugars are listed for the first time.

"The more information we can give consumers about the nutrition in our recipes, the easier it is for them to make good decisions about what they choose to eat and how it fits in with their overall health needs," said Radhika Rajgopal Singh, AHA senior vice president for science and medicine.

Debbie Puccio, senior cookbook editor at the AHA, said people buy Big Red because there's something in there for everyone.

"If cooks are looking for family favorites like chicken soup and meatloaf, they'll find them in this cookbook. If they're looking for healthy desserts, they'll find those, too. If they want culturally diverse recipes, to try something new, use their favorite kitchen appliances, kid-friendly dishes, or to create a holiday menu, they'll find all those," Puccio said.

"The purpose of this cookbook giant has always been, across all its editions, for readers to eat what they love, just in a healthier way."

The New 91Ƶ Cookbook, Centennial Edition (©2024, 91Ƶ, published by Rodale Books, an imprint of Penguin Random House) is available on and wherever books are sold.


Last Reviewed: Mar 11, 2025

Email Print

Around the AHA

Around the AHA
  • A Century of Heart
  • What Actually Happened
  • Honoree is a longtime AHA volunteer with a heart for service
  • What does the sugar in beverages do to your body?
  • Supporting heart health, one dish at a time
  • Singer Amy Grant reflects on rare heart condition that could have killed her
  • The Bugher Foundation has provided valuable funds, ideas to support AHA research, researchers

*All health/medical information on this website has been reviewed and approved by the 91Ƶ, based on scientific research and 91Ƶ guidelines. Find more information on our content editorial process.

91Ƶ

National Center
7272 Greenville Ave.
Dallas, TX 75231

Customer Service
1-800-AHA-USA-1
1-800-242-8721

Contact Us

Hours
Monday - Friday: 7 a.m. – 7 p.m. CT 
Saturday: 9 a.m. - 5 p.m. CT
Closed on Sundays

Tax Identification Number
13-5613797

About Us

  • About the AHA/ASA
  • Our Impact
  • Annual Report
  • AHA Financial Information
  • International Programs
  • Latest Heart and Stroke News

Get Involved

  • Ways to Give
  • Advocate
  • Volunteer

Our Sites

  • 91Ƶ
  • More Sites
  • Privacy Policy
  • Medical Advice Disclaimer
  • Accessibility Statement
  • Copyright Policy
  • Ethics Policy
  • Conflict of Interest Policy
  • Linking Policy
  • Whistleblower Policy
  • Content Editorial Guidelines
  • Suppliers & Providers
  • State Fundraising Notices


©2025 91Ƶ, Inc. All rights reserved. Unauthorized use prohibited.
The 91Ƶ is a qualified 501(c)(3) tax-exempt organization.
*Red Dress ™ DHHS, Go Red ™ AHA ; National Wear Red Day® is a registered trademark.

×
91Ƶ logo

This link is provided for convenience only and is not an endorsement of either the linked-to entity or any product or service.

Proceed